Quicken Loans and MIS Share Similar Principles
Michigan International Speedway (MIS) is just as concerned with providing a great experience for race fans, which made Quicken Loans’ decision to sponsor the Quicken Loans 400 at MIS an easy one.
“The whole NASCAR experience is focused on creating an event that people enjoy,” said Jay Farner, Quicken Loans President and Chief Marketing Officer. “When you think about what we try to do as a mortgage company, we’re not just doing a mortgage. We’re trying to create the best possible experience.”
At MIS, the focus is on giving fans memories that will last a lifetime. It’s that same dedication to fans that intrigued Quicken Loans.
“When you go to a basketball game or a baseball game, you go for the game and when it’s over, you go home,” Farner said. “Here at MIS, fans are invited to come and spend a day or the weekend.”
“It’s really something that is a big-time event.”
Many different storylines surround the race, such as the newly resurfaced track that will have drivers routinely driving laps in excess of 200 mph. Farner also pointed out that the race is taking place on Father’s Day and the same week the Army celebrated its 237th birthday.
“It’s something the whole family can enjoy,” Farner said. “We’ve given out a lot of tickets to members of the Army and to people through social media.
“We want everyone to come out and have a great time. It’s going to be a fun, exciting race.”
Another intriguing storyline for Quicken Loans is how Ryan Newman will fare. Newman, who is also sponsored by Quicken Loans, has had success at MIS in the past.
“On Sunday afternoon I’d love to see [Quicken Loans CEO] Bill Emerson out on Victory Lane presenting the trophy to Ryan Newman,” Farner said. “I think that no matter what, it’s setting up to be a great race.”
While Quicken Loans has also sponsored other marquee events such as the Carrier Classic, Farner said this event is unlike any other.
“As a company, people are genuinely proud to be a part of something like this,” Farner said. “We’ve got a lot of team members that will be here both days.”
Being the primary sponsor has its share of perks, as Farner mentioned, although it’s been a busy last couple weeks for everyone involved.
“We didn’t have too much time to get everything set up,” Farner said. “It’s exciting to be here, and I feel extremely fortunate to able to share this entire experience with my family.”
As the sponsor of the race, Farner took pride in the fan turnout and what is setting up to be a memorable weekend.
“It’s great to see all the smiles and excitement that this race has created,” Farner said. “That’s what it’s all about.”
Be sure to tune into the race Sunday at 1 p.m. ET on TNT.